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Avant Tecno expands UK coverage, welcoming Welsh dealer, Charlies Ag & Turf

Manufacturer of compact multifunctional loaders, Avant Tecno, have announced the appointment of Charlies Ag & Turf as a new authorised dealer, strengthening their coverage and customer support across Wales.

Through the new partnership with the Welsh supplier of agricultural and grounds care machinery, Avant Tecno are able to provide a better service to customers, improving local sales and aftersales support, increasing machine availability and strengthening parts and service coverage within the Mid Wales region.

“Charlies Ag & Turf has built an excellent reputation within the agricultural, grounds care and machinery sectors, with a strong customer-focused approach that aligns closely with our values at Avant. This new appointment represents an important step in strengthening our dealer network and further improving the support, accessibility and customer experience we provide across the UK” says Raimo Ala-Korpi, Managing Director of Avant Tecno UK.

Due to the growing demand of Avant loaders and attachments across British agriculture, equestrian, landscaping, construction and municipal sectors, the company has sought to invest in stronger regional representation by expanding their UK dealer network.

“We’re pleased to be joining the Avant Tecno dealer network and adding their world-renowned, multifunctional loaders to our fleet! Stocking various of their attachments that are purpose-built for specialist task, Avant machines offer outstanding versatility and will help enhance productivity for both our agricultural and turf customers” says Harry Jones, Territory Sales Manager at Charlies Ag & Turf.

Founded in Finland in 1991, Avant Tecno are the world’s first producer of the compact loader – a multifunctional machine built to tackle a wide range of tasks with ease and efficiency.

With over 200 attachments designed to meet the needs of their customers, Avant loaders support productivity across construction, plant hire, agriculture, landscaping, equestrian and property maintenance applications.

Part of the Charlies Stores Group, Charlies Ag & Turf Ltd are a dealer of agricultural and turf products, operating from their depot in Coed Y Dinas, Welshpool.

“Welcome to the Avant family Charlies Ag & Turf, we look forward to working together to continue growing the Avant brand throughout Mid Wales and beyond!” concludes Raimo.