HISTORY OF AVANT
The development of Avant Loaders began 25 years ago. The core group of Avant had already over ten years of experience in developing different kind of agricultural machinery. We noticed that for one of the toughest jobs in cow farms, silage distribution inside cow houses, there were no proper and cost-effective machines available.
From this standpoint, the first Avant was born: skid steer loader, equipped with 11-horsepower gasoline engine, which was able to distribute feed to 50-80 cows in 10-15 minutes, twice a day, 365 days a year. A task, which was previously done with wheelbarrow and shovel.
Advertising slogan "Change your most unpleasant task to most enjoyable!" spoke to the farmers and we started to make sales. In the first year we sold 80 machines and we were very pleased with it.
However, we wanted to go forward, so we focused more on product development. As time went on Avant collection was complemented with diesel-motor versions, more attachments were developed and we started to develop the machine so that it will fit to new customer segments. At the same time we started our strong export to Germany and established our own sales company there in the early 90's.
The first articulated Avant was presented in 1995. This new type of Avant unlocked us a whole new world. The new model series quickly found its way into new customer segments, such as landscaping, green area maintenance, horse stables and private use. At that point, we had more than ten export countries and we started to sell the machine to even wider customer base. Due to this, our sales increased to 80 loaders per month.
As our sales increased we kept our focus in what we were doing. We have developed our production continuously and strongly. Factory which is effective and produces good quality is very valuable part in our supply chain. We can now proudly present our modern production plant to any customer coming from anywhere in the world.
In the 2000s we have continued in making strong investments in product development and launched a new 200-series. 200-series was specially developed for private use –customers. At the same time, we began to pay more attention to the appearance and design of the machines. Quickly we realized that even though the technical characteristics of the machines are most important to the customer, people also appreciate the groomed appearance of the machines. After this we have followed this trend in our design and nowdays people can recognize Avant from its fresh green color.
Today Avant has eight model series and 190 different attachments. The basic machine is available with more than 20 different options – starting from additional weights and leading to air-conditioned cabins. Engine power ratings start from 13 hp and end up to 57 hp. Today we have more than 50 export countries and even wider range of customer segments. This comes from the continuous development of the whole Avant-business.
This is how our sales have increased up to 80-90 machines per week.
